Tag: Marketing

Is it that hard to develop a marketing plan?

by Marketing… the word can bring fear to the average business owner. We’ve been brainwashed into thinking that marketing is something that should be left to professionals (probably by marketing companies). We were made to think marketing is some pandora’s box that you have to have a special key to open and understand. Just like other tasks, the explosion of…

Working with the State of Florida Series – Part 2

by Marketing your business to the State of Florida   In my last post, I discussed the different ways that Florida agencies purchase their goods and services. You can read more here Just to sum it up: Agencies have three methods to make purchases State term contracts Formal solicitations Informal solicitations Marketing your business As a small business owner, you need…

Working with the State of Florida Series

by Have you ever tried finding business opportunities with the State of Florida? I’ve worked for the State of Florida for the past eight years in IT divisions, finance/accounting, and procurement. In those different positions, I have seen how state government operates from many different perspectives. One group I have dealt with almost the entire time is small businesses trying…